Dermsquared delivers more with Gumbo
How we helped Dermsquared increase output by 50% while reducing development-agency spend by 50%.
The old model
- Attend conference
- Download app
- Engage with content
- Conference ends
The new model
A connected learning experience
- Connect before the event
- Attend & earn credit
- Keep learning on web + app
- Return for the next event
The experience should outlast the event.
Dermsquared brings dermatology professionals together through conferences and education. The ambition was to keep that connection going: from a session in the room to learning throughout the year.
An aging CMS, an older technology stack, and delivery spread across teams stood in the way. The app and its underlying platform needed to move forward together.
“They didn’t just build what we asked for. They understood what we were trying to accomplish and helped us get there.”
The conference, in one place.
Find the next session. Get the details. Complete the credit evaluation. The current app brings the attendee journey together.
One team across the whole product.
Gumbo worked inside the team, with design ahead of engineering and weekly demos keeping decisions close to the product. The app, CMS, and learning system were treated as connected parts of the same work.
A React Native app and a CMS-agnostic API let that work move forward together. Product choices, dependencies, and release decisions stayed with one embedded partnership.
A connected learning experience.
Behind the app, the work extended into the CMS, infrastructure, analytics, and security. The team rebuilt the paths that mattered and let expiring content age out, instead of moving every legacy item at once.
Web content and the app’s learning experience sit within that same partnership. The work connects the moments people come together with the education they return to throughout the year.
