Dermsquared

Dermsquared's meetings ran on an app it rented for each conference. Attendees downloaded it and used it during the meeting, and when the conference ended, so did the app. The next meeting started over, and members had nowhere to go in between.

Behind the app sat an aging content system and an older technology stack, with the work spread across several teams. Keeping members connected all year meant moving the app and the platform under it forward together.

The meeting app came first, because it had a date. Everything after it runs on the same code, and all of it belongs to Dermsquared.

• The meeting in one app. Agenda, faculty, maps, the next session and notifications, with polls, speaker ratings, posters and networking.
• Credit where they learn. Attendees sign in once, evaluate sessions and claim CME credit inside the app.
• Learning between meetings. Courses and sessions on the web and in the app, so members come back between meetings.
• A platform that can change. A new API behind the web and the app, so the content can move without the app standing still.

Our team worked inside Dermsquared's, with design a step ahead of engineering and a demo every week. The first release went to real attendees at the August meeting, with the old vendor app kept as a fallback, and a fuller one followed for Fall Clinical in October.

We still meet Dermsquared's leadership every week to plan what to build next.

The app was the visible part. The same team moved Dermsquared's content system from Strapi to Storyblok, rebuilding the paths that mattered and letting expiring content age out, so the move never hung on one risky switch. The work reached into infrastructure, analytics and security too.

The app is one piece of the work. Each of these has its own short write-up:

• AI workflows for conference content, where our work together began.
• Admin tools for running events, so the team changes sessions without a developer.
• Strapi to Storyblok and a homegrown LMS to Docebo.
• Data pipelines for HCEsquared, the company that manages Dermsquared.
• An AI agent in Slack, working from Snowflake and Tableau.